Kevin Costner

These two ads (at right) aired in 2001 shortly after the Brad Pitt Roots ads stopped appearing.

Oscar Winner!


The Subaru ad (left) aired in 1995 shortly after the Rod Stewart Subaru ads vanished. Who will he replace next?
Costner is one of several people who have dropped off the Japanese advertising airwaves.
A reasonable guess as to why would be shrinking advertising budgets as A-list names or faces like his would probably cost a lot more than any of the soon-to-be starlets so commonly found in Lux spots.

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