Lux seems to have stepped up their use of western faces in their ads as Charlize Theron and Anne Hathaway both are in similar ads airing during the same show Ms. Portman.
Other Lux ladies through the years include Penelope Cruz, Rachel Leigh Cook, and Brooke Shields.
These ads (left and right) are the first two in what appears to be series of ads that promise to raise the bar on the cheese. You be the judge.

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